News archive 2015

UXUS final report published

Rocla has been a part of Fimecc's UXUS research program (User Experience and Usability in Complex Systems) in which Finnish metal and engineering industry companies have developed better understanding of the role user experience (UX) plays in business and how one can differentiate oneself with it.

Now the program has come to an  end, and final report has been published. Take a look at how Finnish high-tech companies are using UX and CX as a competitive advantage. Rocla's UX journey is summarized on pages 57 and 85.

http://hightech.fimecc.com/results/final-report-uxus-user-experience-and...

 

 

Rocla’s innovation increases safety in high lifts

Rocla’s latest mast innovation for reach truck family, Active Sway Control vibration damping reduces significantly the mast vibration especially in high lifts. It brings security to high lifts and improves the stability of the truck as well as user comfort in daily work. Rocla’s strong emphasis on R&D and design has been awarded with many international awards, of which red dot award 2015 is the latest.

Positive user experience sets us apart from others

How to differentiate oneself from competition and improve customer satisfaction?

Rocla has been a part of Fimecc's UXUS research program (User Experience and Usability in Complex Systems) in which Finnish metal and engineering industry companies have developed better understanding of the role user experience (UX) plays in business and how one can differentiate oneself with it.

As a result of a project, Rocla has launched two new products, electric counterbalance and reach truck, which have the best user experience in the market.

During the program the companies have experienced different paths to user and customer experience, of which examples are given in UX booklets (in English) and videos (in Finnish). Rocla's co-creation is explained in part 3 of the video series.  Download the UX journey map and see how your company is doing in terms of UX! All these materials can be seen at UXUS pages http://uxus.fimecc.com/content/ux-booklets-and-videos

 

Designing the best user experience

One would not associate warehouse trucks and forklifts into design objects like more traditional items, say furniture or clothing. However, Rocla in Finland is a pioneer in industrial design. Rocla was the first to understand the effect design has on the product usability and improving its competitiveness. Its advanced product design thinking has resulted in many prestigious design awards.