Rocla awarded with red dot design award for the 6th time

Rocla has received the prestigious red dot design award with the new electric counterbalance truck, Cat® EP14-20A(C)N(T) 48V, developed and manufactured by Rocla in Finland. This revolutionary electric forklift with unique 360° steering is designed for the driver. Record-number of 5500 products from 55 different countries were tested by 40-member jury on site in Germany, and from these the winners were selected. “In search of good design and innovation”, their assessment focuses on criteria such as the level of innovation, functionality, formal quality, longevity and ergonomics. Excellent user experience and clever functional design were the main attributes for our award.

Red dot Rocla design team
Thorough user study was the starting point for the development of the truck, and this has resulted in several innovations creating the best user experience. From the moment driver steps into the easy-access cabin and starts driving, everything feels right. The forklift adapts to operator's movements in a natural way – take off, driving and load handling is always smooth and safe. For the first time ever, the counterbalanced truck has revolutionary 360° steering, which makes turning extremely agile. It allows the truck to be turned in the opposite direction (180°) without stopping, which speeds up work and keeps the load stable in a swift turn without swinging sideways.

"We are proud to receive Red Dot Winner award again for the 6th time. Jury changes every year and different eyes are looking and judging products. This product drags attention to itself not only from design competition but also from increased production volume and improved customer satisfaction points of view and we are more than happy as designers to see our work´s success," explains Mr. Kero Uusitalo, Rocla’s Design and User Experience Manager.

Monitoring and instantly reacting to changes in the speed of pedal movement, responsive drive system (RDS) constantly adjusts performance parameters so all actions are smoothly controlled – including starts and stops. Intelligent RDS adapts to the truck's speed so that the driver sees better truck handling at low driving speeds and high-precision lifting tasks, but on the other hand, the truck becomes very fast and efficient when needed, utilizing its full performance. Advanced curve control enables drivers to achieve the fastest safe cornering speed in any situation. It also resists truck tilting and counterbalance ‘snake-tailing’ after high-speed turns.

The new 48V Cat counterbalance forklift range features four-wheel steering with dual-drive, which makes the truck really agile. Thanks to its swiveling rear wheels of over 100 degrees, it is easy to maneuver even in tight space. Also, when reversing, the turning occurs immediately without push-back. Thanks to this innovation, the truck's grip and agility are the best in the market in this size range.

Full-colour, clear-view display, with information in operator’s own language, advises on truck status and avoids misuse. Ergonomic and adjustable armrest together with mast controls follows the natural hand and finger movements. Cleverly angled dashboard and counterweight maximises the driver’s all-round view.

Read more about the winner here: