Rocla received its 6th red dot design award

Rocla was awarded with the prestigious Red Dot Design Award 2019 at the award gala in Essen, Germany. The award was granted for Cat® 48V electric counterbalance lift truck series. The  jury complimented the forklift: "The CAT EP14-20A(C)NT range convinces with its advanced forklift technology and great adaptability, which simplifies the working process."

Out of more than 5,500 entries, only the best products of the year convinced the experts. The manufacturers and designers that created them were honored on 8 July 2019 at the Red Dot award ceremony in a fantastic celebratory atmosphere: On that date, the global design scene came to Essen, Germany, to celebrate the winners of the Red Dot Award: Product Design 2019. The Red Dot Gala was held in the Aalto-Theater in Essen followed by Designer’s Night in the Red Dot Design Museum with roughly 1,200 international guests. Industry leaders celebrated their achievements: Red Dot pays tribute to the best designers and manufacturers of the year.

At the Designers’ Night in the Red Dot Design Museum, the recipients of a Red Dot received their well-deserved laureate certificates. Kero Uusitalo and Antti Asunmaa, the designers of the Cat 48V series, attended the event with Terhi Räsänen and received their certificate. “We were thrilled and proud to stand and network among other great designers. This kind of celebration brings together different kind of product designers that are all united by high design quality.”  The event not only provided ample opportunity for celebrating and networking, but also for discovering the award-winning products: At the after-show party, guests were given the exclusive opportunity to view three special exhibitions before their official start on 12 July 2019.

All the awarded products are presented in Red Dot year book and online at https://www.red-dot.org/. The yearbook sums up the features of the awarded Cat Lift Trucks 48V series as follows: This electric forklift range comes with 360-degree steering, which keeps the load particularly stable due to smooth but fast flowing turns. Its responsive drive system reacts to speed, steering and pedal movements, ensuring well-controlled handling and manoeuvring. In addition, the range is equipped with load-sensing hydraulics and features such as curve control and hill-hold. The customised functions and options of these Cat 48V models offer improved operator ergonomics and help to reduce fatigue.

For more information about red dot and the awarded forklift please visit http://rocla.com/en/press/news/rocla-awarded-red-dot-design-award-6th-time